How advertising works

Advertising affects all of us every day. You might see an average of 5,000 media ads per day! They exist in many formats:

  • Print ads
  • Commercials
  • Movies (product placement)
  • Celebrity branding
  • Billboards
  • Banner ads
  • Taxi cabs
  • Virtually all public surfaces
  • YouTube
  • Web search engines

Ads are meant to teach you about new products and services. However, they are a tool that companies use to get you to spend money and resources on things you don’t actually need or want.

Stick to your values

Advertisers want to convince you that their product is important, will make you more beautiful, will net you more respect, and make you healthier. They work to change your values and get you to buy things you don’t need or never thought of before you saw the ads. Advertising has the potential to redefine what you value and think is important to you. Their work is to convince you to spend your money on their product.

When you are clear about your values you will concentrate on what is most important to you and avoid the temptation of ads!

Peer pressure works

Peer pressure affects everyone…we all want to fit in and belong! The key is to be aware when you feel peer pressure and remind yourself that your own needs and values matter more. Only you know what is most important to you and where your money needs to be spent. When you have a budget you will know how much money you have each month that can be spent on advertised goods. Without a budget you might be tempted by the ads and end up without enough money for essentials like groceries and rent.  

Insider Tip

Clothing is something you need, but a certain designer or brand is a want. Keep needs and wants separate to avoid the pitfall of peer pressure.

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